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Pop Culture and the NHL

Michelle Kenneth's Hockey & Musings

Social media is still something relatively new to the likes of the NHL. From Myspace, Facebook to Twitter…engaging hockey players with their fans is probably one of the greatest marketing ploys out there.

BUT there are its limits.

Hockey is not everyone’s favorite past-time. It’s rarely if ever covered on the major sports networks. Even Fox Sports uses stories from other online venues to produce their hockey content.

Hockey just isn’t getting the attention it really wants and deserves. There’s a marketing element that is missing.

Insert pop icon of the day Justin Bieber.

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Kevin Weekes earns Justin Bieber endorsement, gets really famous

By Greg Wyshynski

When pop star (and, like it or not, celebrity puckhead) Justin Bieber uses his Twitter powers for evil, he allegedly can cause thousands of dollars in damage through unwanted text messages.

When J-Bieber uses his Twitter powers for good ... well, just ask Kevin Weekes.

The former NHL journeyman goalie-turned-hockey commentator on CBC and NHL Network was scheduled to fly to Barbados via an airport in Toronto when his flight was delayed on Tuesday. So he retired to the airport lounge where he found the ubiquitous Mr. Bieber.

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Kevin Weekes Introduction
Former NHL goaltender Kevin Weekes introduces the 2011 Heritage Classic.

Click below to watch the video.

 
Weekes 1-on-1
Brian Duff speaks to Kevin Weekes about getting prepared for the 2011 Heritage Classic.

Click below to watch the video.

 
Kevin’s interview with PredsOnTheGlass.com

Listen to Kevin’s interview with PredsOnTheGlass.com.  Kevin discusses his first year as a broadcaster, and addresses the “Weekes for Backup” in Nashville Rumors.

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Kevin's Radio Interview
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