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Michelle Kenneth's Hockey & Musings
Social media is still something relatively new to the likes of the NHL. From Myspace, Facebook to Twitter…engaging hockey players with their fans is probably one of the greatest marketing ploys out there.
BUT there are its limits.
Hockey is not everyone’s favorite past-time. It’s rarely if ever covered on the major sports networks. Even Fox Sports uses stories from other online venues to produce their hockey content.
Hockey just isn’t getting the attention it really wants and deserves. There’s a marketing element that is missing.
Insert pop icon of the day Justin Bieber.
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